Safe Happens
Turn award-winning safety features into a controversial conversation.
AGENCY: CP+B
PROJECT: Promote the latest safety rating for the new Jetta.
CONSUMER PROBLEM: All cars seem to come with the same standard safety features. How do I know which model will best protect me in an accident?
RESULT: A nation-wide conversation about how shocking accidents can be. Leading to over 30% increase in Jetta sales.
