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CRAVINGS COLLECTION

The Cravings Collection.

The world’s first social media art auction sells high calorie high art for ‘likes’ on Instagram.

AGENCY: Fitzgerald + Co.

PROJECT: Get the fast food influencers attending “CraveCon” a reason to focus their collective influencer firepower at promoting our most crave-worthy menu items.

CONSUMER PROBLEM: No matter how much you love Checker’s & Rally’s it’s kinda hard to hang a burger or milkshake on your wall.

RESULT: We turned Checker’s & Rally’s most iconic menu items into highly collectable pieces of art and had YouTube social influencers compete against each other for their favorite pieces. The influencer with the most Likes got to take their favorite piece home. The competition was fierce with millions of Likes and shares—increasing email sign up and followers by 18%.

THE ART