Mitsubishi – #FirstRide
Evolving a brand famous for cars that go fast into a brand that you want for the most important rides in life.
AGENCY: 180LA
PROJECT: Promote the latest safety accolades for the Mitsubishi CUV line-up
INSIGHT: People buy a CUV with a 3rd row because their family is growing.
CONSUMER PROBLEM: Parents have enough to worry about. Can we make bringing their kid home from the hospital as safe and stress-free as possible?
RESULT: Mitsubishi Outlander sales rose over 20% for 3 quarters in a row. Leading to the best sales year in over a decade.
