It’s Rude to Interrupt Unlimited Data.
Anthony Davis helped us change the conversation on phone etiquette.
AGENCY: 180LA
PROJECT: Promote Boost Mobile unlimited data plans along with partnership apps like the NBA app.
CONSUMER PROBLEM: Sometimes I’d much rather do stuff on my phone than deal with the people I’m with, and I know it’s kinda rude, but seriously...when the game is on, I should get a pass, right?
RESULT: Boost’s app download goals were slam dunked and then some. Beating expectations by double digits.
