Newegg.com—Inventing The Eggies
Creating the world’s first award show recognizing consumer reviews.
AGENCY: goodness Mfg.
PROJECT: Increase awareness and preference for Newegg.com among the tech elite.
CONSUMER PROBLEM: Finding online reviews from a trustworthy source can be a challenge.
RESULT: We turned Newegg’s annual event at CES into a celebration of the expert reviews written by Newegg.com users. Resulting in a 24% increase in review submissions and an annual awards event that continues today.
