READY FOR 4K?
Preparing Consumers Before 4K Content Existed.
AGENCY: CP+B
PROJECT: Before 2015, 4K content wasn’t widely available. 2015 marked the year everyone was preparing for 4K TVs including the NFL, Primetime TV, and Netflix. We needed to let people know the Best Buy Blue Shirts were getting ready for 4K just like all the people working behind the scenes of the next big blockbuster films. The only question left to ask was, “Are you ready for 4K TV too?”
CONSUMER PROBLEM: People aren’t aware all their favorite shows and sports are gearing up for 4K. And they don’t know who to trust for answers about this new tech.
RESULT: Best Buy sold more UHD TVs than ever before, topping their 2015 goals by over 20%.
