FOUR LOKO
Four Loko is a brand built for moments you probably shouldn’t be sharing on social media. We found creative times and topics to spark online conversations that Four Loko could legally promote itself. 😵💫🥴
Four Loko is a brand built for moments you probably shouldn’t be sharing on social media. We found creative times and topics to spark online conversations that Four Loko could legally promote itself. 😵💫🥴
Halloween became a tentpole moment. While social posts used cans and iconic horror villain icons like hockey masks to get our fans talking about horror films, we produced Four Loko Horror Short films that would appear in your feed whenever you binge-watched scary movies.
We turned the legal restrictions around advertising Four Loko into a content series where fans went crazy rewatching the videos so they could transcribe all the fake legal copy we wrote.