Taste Tests
Don’t take our word for it. Try it to believe it.
AGENCY: CP+B
PROJECT: Prove that Coke Zero tastes exactly like Coca-Cola, but without the Calories.
CONSUMER PROBLEM: People are skeptical that a zero calorie Coca-Cola can taste as good as a Coke. We needed to teach consumers how it is the same formula, just without calories and then invite them to try it themselves.
RESULT: The most successful new product launch in Coca-Cola’s history.
