Bolthouse Farms Brand Identity
Giving a voice to the Fresh Revolution.
AGENCY: goodness Mfg.
PROJECT: Bolthouse Farm’s in-house design team wanted an outsider perspective to partner with to create a flexible brand identity for their growing portfolio of products.
CONSUMER PROBLEM: As a mom or dad trying to find great tasting, healthy food, snacks, and more for your family, you feel like an unsung hero when you find something your whole family loves that’s also good for them.
RESULT: We created a fresh, bold look based on our direction called The Unsung Hero. Delivering an impressive assets pack for over 90 different products, including a library of rendered bottles, food photography, backgrounds, meticulously crafted headlines and a 100+ page style guide. And best of all, consumers literally ate it up.
