GIVE A GLOBAL EVENT A LOCAL VIBE.

Localize Red Bull’s Culture Clash event so it is authentic to Atlanta, but still aligned with the global event look-and-feel.

By partnering with renowned Atlanta street artists, we created limited edition packaging, OOH, and social hype that was authentic to Atlanta and helped the events sell out in just hours— while generating millions of views online.

CREATING AN INTIMATE MOMENT DURING THE WORLD’S LARGEST PRIDE PARTY.

At the largest Pride Celebration, we turned SKYN condoms into a VIP ticket to an intimate party hosted on a rooftop club in NYC.

INVENTING AN AWARD SHOW FOR GEEKS.

To increase awareness and preference for Newegg.com among the tech elite, we created the world’s first award show recognizing consumer reviews. We turned Newegg’s annual event at CES into a celebration of the expert reviews written by Newegg.com users. Resulting in a 24% increase in review submissions and an annual awards event that continues today.

CREATING FAN RITUALS FROM SCRATCH.

When we started working with Atlanta United there were zero star players, no head coach—there wasn’t even a stadium for the team to play in. We helped create some of Atlanta United’s most enduring events and rituals, like the Gold Spike. During the three years we worked with Atlanta United we served as Creative Directors for events including jersey reveals, iron pours to forge custom spikes, Season Ticket Holder gifts, watch parties, and even a MLS Championship celebration for VIPs.

Connecting NASCAR to your car.

We created a fan experience for Goodyear that traveled to key NASCAR events to promote their partnership and educate fans. We designed limited-edition racing shoes with Goodyear tread, branded coveralls, interactive displays, and the pop-up garage itself.